SageCRM – More Than Just a Sales Tool

It’s easy to think of CRM, and CRM software, as a tool that the salespeople use. But great CUSTOMER RELATIONSHIPS (the “CR” in “CRM”) are built on much more than sales. So let’s take a look at some of the other components of SageCRM that will help you deliver a wonderful and consistent experience with every customer interaction.

Marketing
For many businesses, customer relationships are considerably more profitable after the initial sale. Implementing marketing programs aimed at current customers can be an important advantage in building customer loyalty and mutually beneficial relationships.

SageCRM Marketing empowers your marketing team with tools to plan, execute, and evaluate the performance of targeted marketing campaigns. You can segregate campaigns aimed at new business vs. those that are targeted to existing customers as well as track and measure every phase of a given campaign. SageCRM Marketing also allows you to build a detailed profile of your customers over the course of your relationship to ensure that marketing communication is highly relevant. With the right information, your marketing team make can design effective promotions based on a customer’s previous purchases, product preferences, and other important characteristics of your relationship.

Customer Care
Sales and marketing bring new customers to your business, but your Customer Service department keeps them with you for the long haul. SageCRM Customer Care provides your customer service personnel with fast access to service requests, call and escalation history, recent customer communications, support cases, email communication, documents sent and received, and much more. Plus, all service and support activities are captured in SageCRM so that you start to build a knowledgebase of common issues and resolutions. Your service reps can then use that knowledgebase to quickly resolve common challenges. Whether you sell products that require technical support or offer service agreements that continue well beyond the initial sale, SageCRM Customer Care provides the tools you need to manage resources, quickly resolve issues, track customer requests, provide high quality service, and build long-lasting and loyal relationships. And with all of that information at their fingertips, you customer service reps will have a better opportunity to cross-sell complementary products and services.

Mobile Access
If you have service personnel that work in the field, then all that great customer information stored in SageCRM is rendered useless unless you can provide access to your field personnel. That’s where SageCRM Mobile Solutions comes in. Using a PDA, your field service reps have real-time access to customer contact information, account history, and can schedule follow up activities and appointments. Or you can use the web to access the same features … even if you’re not connected, you can work offline and synchronize with the SageCRM database later.
By enabling sales and service personnel to securely access SageCRM using the web or mobile device, you’ll ensure they have information available to resolve customer issues quickly, place orders efficiently, and keep customers happy.

SageCRM is just another reason that Sage Accpac Extended Enterprise Suite provides you with a 360-degree view of your business. Contact Us if you’d like to learn more or to discuss the benefit of upgrading to Extended Enterprise Suite.

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This entry was posted in January 2010, Newsletter and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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