Tag Archives: Business Intelligence (BI)

Understanding Business Intelligence

In today’s fast-paced market, those companies that can create competitive advantages and superior strategies will leave their slower competitors behind. Even though today’s technologies allow organizations to create and access massive volumes of data, management normally struggles with what the … Continue reading

Posted in July 2007, Newsletter | Tagged , , , , | Leave a comment

Back to Basics: What Exactly is CRM? April 2007 By Dr. Nancy Rauseo

Search the term ‘CRM’ on the Internet and you’ll get millions of hits, with about 98% of them being software or technology related. Consider that about 50 to 60% of CRM software implementations have been considered huge challenges, and in … Continue reading

Posted in April 2007, Newsletter | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Measuring CRM’s Bottom Line Impact – Part 1 By Dr. Nancy Rauseo

Sometimes the most challenging part of implementing CRM is selling it internally to your company’s management and to the employees that will end up living and breathing CRM. Regardless of a company’s size, you will likely need to quantify the … Continue reading

Posted in March 2007, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Increasing Sales Through Knowledge Management December 2006 By Dr. Nancy Rauseo

With the emphasis on technology and heightened customer awareness, the role of sales has evolved over the past couple of decades. Even the ideal profile of a salesperson has gone from an expressive, outgoing individual to one that is more … Continue reading

Posted in December 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Analyzing Performance in Your Business – Wise Up To Business Intelligence

Mid-market companies have moved well past automating their accounting processes and have increasingly focused more attention on automating and streamlining operational processes. The reason is clear; operational efficiency drives costs out of the business, can improve customer service, increase productive … Continue reading

Posted in Newsletter, November 2006 | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Customer Experience Management and its Role in CRM By Dr. Nancy Rauseo

Most of you probably know that the philosophy behind CRM is to create long-term, loyal customers. The longer a company can retain its customers, the more loyal those customers can become towards the company. Customer retention can be achieved through … Continue reading

Posted in June 2006, Newsletter | Tagged , , , , , , , , , , | Leave a comment

Best Practices in CRM Maintaining Customer Intelligence By Dr. Nancy Rauseo

Customer intelligence is the application of customer knowledge. It is a company’s ability to effectively utilize what it continuously learns about a customer. A company must first identify and then capture customer intelligence. Once your company has done so, the … Continue reading

Posted in May 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Best Practices in CRM Capturing Customer Intelligence By Dr. Nancy Rauseo

This article is focused on developing customer intelligence, a key competency in today’s ever-changing business environment. The first phase is to conduct a customer intelligence analysis involving an inventory of the customer data and information available to your company and … Continue reading

Posted in April 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Defining Customer Intelligence Requirements By Dr. Nancy Rauseo

Implementing a physical CRM software solution is the easy part. Figuring out what information to capture in the CRM solution and how to use it are the more difficult tasks. Before thinking about a CRM software solution, companies first need … Continue reading

Posted in February 2006, Newsletter | Tagged , , , , , , , , , , , , | Leave a comment