A Crystal Ball Into Your Company’s Future?

Gain more insight and make better decisions by coupling business relevant information with predictive analytics

Business intelligence provides valuable insight into the state of affairs within an organization. The information is critical to decision-making. But when combined with predictive analysis, synergies can be leveraged to improve business and operations. Many industry analysts like to make an analogy between BI and predictive analytics by citing a quote from the famous hockey player Wayne Gretzky, who said: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

Comparably, BI tools help users know what has happened and what is happening, while predictive analytics tools help to elicit more from this information by providing an understanding of why these things happened and in predicting what will happen.

For example, BI tools can report which sales region had the highest sales, how many widgets were sold in stores in different ZIP codes, the average spending per online customer vs. in-store customer, and how many customers stopped doing business with your company last year. All of this information is essential for developing new product and services, allocating resources, investing in marketing campaigns, and so on.

Predictive analytics tools, though, can give deeper insight into why these things happened. For example, knowing the average customer spends $100 per visit to a store is one thing. Knowing that a certain 20 percent of the customers are responsible for 80 percent of all revenues and that they are more likely to buy particular products bundled together is much more valuable. Also, identifying which products influenced the purchase of others or the strength of the relationship between products purchased together would give more insight into specific buying patterns. This added level of analysis can yield valuable results. It helps you understand how that prized segment of your customer base would respond to very targeted promotions.

Similarly, knowing that the average response rate to a direct-mail marketing campaign is, say, 4 percent, an organization can decide how often to run these campaigns factoring in mailing costs and the revenue generated by a campaign’s sales. Knowing the types of customers and being able to correlate that with what they purchased and when they are likely to purchase again would allow an organization to target those customers at the right time with the right offerings.

This would allow the company to increase the effectiveness of their marketing promotions while ensuring customers are offered a product or service they would actually be interested in. That’s the difference between BI and the power of BI combined with predictive analytics.

 

Predictive analytics helps organizations look forward and make educated decisions that anticipate the future needs of customers. It combines known information about customers, sales, operations, or finances, with critical insight that helps solve problems, achieve business objectives, and uncover hidden patterns not easily identifiable through reports or dashboards. The combined knowledge is used to take actions that can improve business.

A traditional example of predictive analysis’ use would be to identify trends like poor customer service or customer dissatisfaction and correlate complaints to customer churn. Having insight into why customers are leaving or why they stay, an organization can take action to retain them. For instance, by surveying customers, an organization might find that 30 percent of their customers consider the price of the service to be the most important factor in choosing a company. Another 30 percent might love to receive perks and consider such offerings a distinguishing factor that keeps them coming back. And the rest might simply feel that timely and courteous service is essential.

Having this level of insight into customer likes and dislikes can help an organization make predictions about the future actions of these customers. Correlating this information with actual customer actions allows an organization to take action. For example, having identified a segment of the customer base that attaches importance to pricing, an organization might offer discounts or reduced rates if the customer signs a multi-year contract. Those who love perks might be offered free shipping, a free music download, or an extra day at a hotel.

In another area, an organization might use predictive analytics to cross-analyze sales data and marketing spending, perhaps finding that 80 percent of the sales in response to direct mail or e-mail campaign come from 20 percent of its customer base. By selectively targeting this group of 20 percent in future campaigns, the organization can significantly increase the ROI of these campaigns.

With such success from traditional predictive analytics usage, organizations are looking to expand its influence to more areas of operations and to more users. In particular, predictive analytics is increasingly being used to help identify key influencers in customer satisfaction, employee retention rates, customer churn, and other areas.

For example, Human Resources (HR) might use predictive analytics to help select job applicants. Specifically, employers want to predict which job applicants are going to make a commitment to their job. Predictive analytics can be used to show which personality traits are better predictors for worker productivity and turnover. Predictive analytics might also be used to retain talented employees by helping predict if an employee is likely to leave based on the types of services they consume from the company such as training, taking advantage of 401k plans, or the number of vacation days taken. Armed with this information HR managers can target top performers with programs designed to increase their investment in the company and hence their likelihood of staying.

If you are ready to learn more about the benefits of Predictive Analytics combined with Business Intelligence, contact Axis Global Partners today.

Posted in Business Intelligence (BI), May 2011, Newsletter | Tagged , , , | Leave a comment

Axis Global Partners Provides Service and Support to W.A. Thorpe and Sons Ltd. from Halfway Around the World

The island of St. Helena is a British territory that sits amidst two million square miles of South Atlantic, between Africa and South America. This remote island is home to W.A. Thorpe & Sons Ltd. a family-owned business that has been in operation since 1865. W.A. Thorpe & Sons Ltd. provides residents and tourists with goods ranging from groceries to chain saws, through one wholesale depot and three retail shops.

 

A Retail System Goes Adrift
A six-day’s journey on the RMS St. Helena is the only way to reach the island and it arrives every three weeks. It takes about two months to receive goods purchased on order and as one could imagine it isn’t the ideal place to be when needing an updated software application. Nick Thorpe, Owner of Thorpe and Sons explains, “Our internet connection is absolutely appalling…sometimes we spend hours waiting for the mouse to move.” So you can imagine their unhappiness when they started having difficulty within their Point of Sale system. Nick continues, “About half of our business is in the retail industry, and we have gone through some pretty dreadful programs over the years. When we started experiencing data corruption and downtime we knew we needed to find something new – but our remote location could make this a very difficult process.”  On the other side of the world, stuck with a product he couldn’t run his business on, Thorpe & Sons not only needed a new solution but a partner they could count on to provide prompt customer service from thousands of miles away. “We needed help quickly, but it wasn’t as if anybody could come and see us…not unless they had a yacht or a month to spare – so we required someone who was capable of reaching across the distance to help us remotely.”

Nick was familiar with Axis Global Partners through a mutual business relationship and he turned to them for help. Richard White, a Senior Business Consultant at Axis Global Partners recalls, “When Thorpe and Sons contacted us, the inadequacies of their mission critical Point of Sale System was having an adverse impact on their operations.” Axis recommended a new Point of Sale system that would integrate with their current Sage ERP Accpac application. From halfway around the world, not to mention completely different time zones, Axis remotely logged into Thorpe and Sons’ systems and successfully implemented, trained and supported the new solution.

 

Axis Global Partners’ Service and Support is a Breath of Fresh Air
With better reporting capabilities, clear sales figures and more options for data drilldown, Thorpe and Sons now has a solution they can count on. “The new system and support have helped me enormously,” reflects Nick. “We sell over £ 4 million pounds of goods each year, and a lot of that is groceries. A new Point of Sale system greatly enhanced our productivity. Axis has been very helpful, in transferring their knowledge of the system, and responded timely to our questions. I would absolutely refer them to anyone who needed service and I’m highly impressed at how they respond in such a timely manner.”

Axis Global Partners is able to provide the kind of support Thorpe and Sons needs regardless of their remote location. They now have peace of mind knowing that whenever they pick up the phone they are going to have someone on the other end that is invested in helping them succeed. Manny Buigas, Principal at Axis Global Partners concludes, “We strive to empower our clients so they can focus on their business, not their software. We offer a one stop shop solution that starts with understanding our clients’ needs. The initial software selection and purchase is just the beginning of the relationship, but there’s so much more to it. From ongoing support, additional training and being there to answer questions as they arise – we work diligently to our earn client’s trust, wherever they are and whenever they need us.”  Nick praises Axis Global Partners by saying, “I am so impressed with the Axis team. They are business experts who understand their clients’ needs and provide us with top-notch service.”

Posted in May 2011, Newsletter | Tagged , , , , , | Leave a comment

Do you know of a company like Thorpe and Sons that could benefit from our services?

We would greatly appreciate the opportunity to provide them with the same service and value that all of our clients receive from us.  The greatest compliment we receive is when you share the positive experience you’ve had with Axis Global Partners. The fact that you trust us with your business management information system carries a lot of weight.  We hope you’ll take a few moments to think of those who would benefit from our services now or in the future.

When you refer someone to us who becomes an Axis Global Partners’ client, we give you or your company (depending on your company policy) $1,000.00, or donate the same amount to the charity of your choice.  Consider this our way of saying thank you and as a demonstration of how much we appreciate you and your business.  Referring someone is easy; simply urge them to contact their local Axis Global Partners office. list of steroids

Posted in May 2011, Newsletter | Tagged , , , , | Leave a comment

Tips & Tricks Tutorials

Video tips, tricks and tutorials help you become more productive with your Sage Accpac ERP and SageCRM systems. Featured this month:

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5 Ways to Raise Your Business Intelligence Quotient

Graduate from being a good company to a great company and finally to an intelligent company by enlisting the five best practices companies follow to increase their Business Intelligence Quotient.  Businesses want to quantify their performance 360-degrees, not just from a ROI perspective, but from a customer/end-user experience perspective. This is by no means an easy task. Viewing a company as a conglomerate of people performing in various roles, and driven by a set of business processes, the accuracy of such an IQ extends beyond numbers. The words “win-win” create business value only when the business benefits of easier, faster, simpler, sharper decision-making capabilities – by all users from the “C” level to the front desk – are realized when they are needed most. Below is a list of the five best practices that enables companies of any size and industry to raise the bar on BIQ or Business Intelligence Quotient:

1.  BI is everybody’s business

This is a key driver in BI adoption and empowerment by all users of a BI solution – from the corporate staff to the customer/end-user. Educating that better BI means better decision-making that leads to efficient and actionable analyses, across the company spectrum is a key performance indicator in getting everyone onboard.

2.  Data doesn’t matter if it can’t be seen

Companies must be able to trace and track the silos of data that are present in various forms – from paper to prediction – across the length and breadth of the companies’ resources. A robust BI Solution can help all of this data to be “refined” to derive the right information that is useful to the right user at the right time. The sooner your company gets going, the faster the time-to-insight which is the taken to analyze and arrive at “decision points” that when implemented can help in a better business/operational efficiency.

3.  BI’s as an innovative invention of a superior customer experience

BI helps in providing autonomy to the customer/end-user by way of self-service functionality.  When combined with interactive and responsive controls, this places the power to drive the business solution in those users’ hands. Companies should focus on differentiating between customer and end-user in terms of Power Users and contextual business roles. This is the new dynamics of being “customer-centric.” Proper enlisting of users vs. roles vs. business needs and maintaining the independence and isolation of data/metadata access and presentation is vital to a higher BIQ. And this is where managed-metadata comes into play by allowing some of the business context to be custom-defined by the end-users.  By correlating customer/end-user centric aspects with their existing BI Solutions in place, companies can efficiently manage their metadata and streamline their business processes.

4.  Right time information is the new BI imperative

From real-time to right time, time and data truly don’t wait for any user today. This can be both real-time and point-in-time, or just-in-time-relevance and authenticity of information enables efficient use of the same and is essential to a better BIQ. The ability to integrate/inter-operate with multiple existing solutions and data sources provides a value beyond revenue. Nothing is more critical to a business than the consistency, currency, and protection of all of its data-cum-information in a way that is secure, reliable, and available anytime, from anywhere, and by anyone authorized.

To this effect, companies must layout security and policies right from the early stages in their operational life cycle.  This ensures that the data/information life cycle goes in sync with the business process life cycle. Enforcing multi-factor authentication, distributed data replication, and/or data federation/syndication; rich search analytics, and industry standards-based architecture go a long way in getting the right data at the right time in the hands of the right user.

5.  Consider BI as a strategic solution for your business

BI is more than just a decision making tool. For any company, it is an evolving solution that re-invents itself based on customer/end-user experience, to adapt to the customer/users’ changing needs from time-to-time. It extends beyond intelligence to become a strategic decision-making enabler. Companies must keep this focus when deciding on a BI Solution – one that can adapt to current and future business requirements. By doing this the return-on-customer will be higher, which is an intelligent metric for quantifying success-both in terms of business value and customer/end-user experience. This requires a self-adaptable BI solution that enables a greater degree of self-service BI. A “best-fit” IT solution based on gap-fit analysis, in terms of access optimization, embedded analytics,

SaaS-enablement, and operational BI capabilities accelerates the operational efficiency. This again raises the BIQ – and better insights yield better results.

The next generation of BI is driven by a new dynamics of customer-centric imperatives that include faster time-to-insight, right time information availability & accessibility, enhanced self-service by way of self-adaptability, business-process driven and business services-oriented, multi-tenancy enabled, and one that relies on active and passive security & compliance. Not just having the ability to analyze “big data”, but the ability to enable “big decisions” that add strategic value, derived from any and every data source, however big or small, and across the enterprise, BIQ is the new Business-IT key performance indicator for a BI solution. A fine-grained analysis of business-centric requirements, followed by a robust plan for putting the above outlined principles into practice can help companies in raising the Business Intelligence Quotient – and an intelligent company, one that is tailored towards and geared by the customer/end-user.

Adapted from “Raising your ‘BIQ’ (Business Intelligence Quotient): 5 Things Your Company Can Do NOW, Focus Research

Posted in April 2011, Business Intelligence (BI), Newsletter | Tagged , , , | Leave a comment

Increase Employee Engagement to Increase Your Bottom-line

Over the last few years, economic uncertainty forced many companies to make a variety of cutbacks to optimize productivity and maintain profitability. Many of these changes affected employees including salary and hiring freezes, reduced benefits, limited opportunities for promotion, and even the elimination of training dollars and employee perks. These cutbacks, coupled with the concern over layoffs and limited job opportunities, have taken a toll on employee morale and negatively affected levels of employee engagement.  According to the 2010 Gallup Management Journal’s Employee Engagement Index, 29% of employees are fully engaged, 54% are not engaged, and 17% are knowingly disengaged.

As reports of economic recovery and hiring become more frequent, disengaged workers will have opportunities to find other employment. A survey released in January 2011 by the National Association of Business Economics reported that firms believe the U.S. economic recovery is gaining strength, and 42% of the economists surveyed forecasted an increase in hiring in the first half of 2011.

In order to prevent the loss of valuable employees, human resources departments need to find ways to overcome workers’ feelings of pessimism about the workplace. How can your company increase employee engagement and retain top performers? Click here to read The HR Manager’s Guide to Employee Engagement.  This guide examines current statistics about employee engagement, shows how employee engagement affects companies’ financial performance, and provides tips to effectively increase employee engagement at your company.

Posted in April 2011, Human Resources (HR), Newsletter | Tagged , , , | Leave a comment

Stop Your Warehouse from Stealing Your Profits

Are you spending too much on your warehouse processes? Would you like to explore new ways of increasing your bottom line? Gain insight into proven techniques for small to medium sized wholesale distributors and manufacturers to cut warehouse costs and increase your profitability by automating and re-engineering processes, infrastructure and equipment, with initial investments that you can afford.

 

The first and easiest way to approach efficient warehousing is to automate manual processes.  This allows you to maintain your current processes and still realize significant improvements to your bottom line. By simply automating current processes with barcode data collection devices and software, manufacturers and distributors can dramatically increase the accuracy of inventory and order shipments.

Before wireless mobile computing, warehouse related information was communicated through the use of paper, pencil and data entry at a stationary warehouse terminal. Instead of carrying around paper and a pencil, warehouse staff can be equipped with PDA’s to record functions performed in the warehouse. Simply “mirroring” current processes with wireless PDA devices is really about going paperless which has many benefits to your bottom line, including:

Better data for the enterprise

  • One time data entry – Rather than handling data twice (pencil and paper, then data entry into the terminal), scanning facilitates data entry at the time warehouse activities are performed.
  • Efficient data entry – Scanning barcodes is much more efficient than writing data on a piece of paper. The time required for data entry, sending paper orders to the warehouse, searching for misplaced paperwork and filing and maintaining paper documentation are all eliminated. This alone can result in significantly increased efficiency and cost savings both in labor and paper-related expenses.
  • Accurate data entry – Scanning barcodes eliminates data entry errors. Furthermore, every step through the warehouse can be interactively verified using barcode and RF technology. This ensures a high level of accuracy in filling orders, product check‐in, putting away products into the correct locations, and accurate replenishment of pick‐bins. Costs associated with shipping, receiving and inventory errors can be virtually eliminated.
  • Timely information and integration of warehouse data into the ERP System – If data is captured at the time that processes are performed, the system can provide real time information back to the enterprise. At a minimum, the warehouse solution requires software that allows sales/work orders, purchase orders and inventory information to flow seamlessly between the warehouse and ERP system as processes are performed. Electronic data transfer between the warehouse and ERP system also ensures timely and accurate data for invoicing, purchase order payment and inventory tracking and management, all without manual keyboard data entry.

Optimized inventory management

  • Improved inventory accuracy ‐ Inventory carrying costs have an important effect on business viability. Inventory accuracy can reach approximately 99.9% when inventory is tracked using barcodes and RF handheld inventory functions. Inventory accuracy is ensured by scanning and validating locations and product barcodes.
  • Reduce your safety stock ‐ With the higher levels of inventory accuracy, a business can expect to diminish the quantities of required stock on hand and the carrying costs of that extra inventory, while at the same time maintaining adequate stock levels to fulfill orders.
  • Improve inventory counting efficiency ‐ Warehouse software should facilitate ongoing cycle counts, reconciled with financial data in real‐time. This is an enormous benefit to the warehouse because the warehouse does not need to shut down operations. Performing regular cycle counts reduces the frequency requirement of full inventory counts and the cost associated with closing down the warehouse and the additional staff needed to perform the count.

Improved warehouse efficiency

  • Eliminate searching for lost products ‐ With real‐time inventory, wireless devices can accurately direct the order fulfillment process by ensuring that pickers travel to the correct pick–bin locations. Searching for product is eliminated and accuracy is ensured by scanning and validating locations and quantities.
  • Reduce picker walk time ‐ The typical warehouse solution sequences item picking to minimize walk time throughout the warehouse thereby reducing travel time, even if the business system does not have bin locations.
  • Monitor warehouse activity and order status in real‐time ‐ Using real‐time wireless data collection equipment and software to record and store activity records in a database, a warehouse solution can provide visibility into your companies warehouse productivity, activity and trends. This visibility can be on‐line, presented in real‐time or through reporting that looks at both current and historic data. Effective use of the data can positively affect the warehouse’s ability to forecast resource requirements, recognize and remedy productivity problems, track errors and monitor customer issues.

Improved customer service

  • Improve your service level ‐ Order fulfillment time can be significantly decreased. Many companies need to improve cycle time to meet customer’s growing expectations for same day, or rapid shipment.
  • Eliminate order shipment errors ‐ Reducing errors in order fulfillment and shipping not only lowers the monetary cost of errors, but keeps customer satisfaction and return business levels high. Order accuracy of 99.9% can be achieved.
  • Improve your fill rate ‐ The ability to fill orders completely, thanks to an accurate, automated inventory management facility lets you keep those sales. You won’t lose customers because you can’t fill their orders.
  • Provide your customers with improved visibility ‐ Keep your customers updated with real‐time information about order status. This information is always available to your customer service staff, on‐request and without delay.
  • Meet tough customer demands ‐ A customer like Wal‐Mart can be a demanding. A system can be used to facilitate compliance requirements such as adopting specific labeling, or tracking lot and serial numbers. Using a solution like a WMS can automate compliance with greater ease and more cost‐effectively.

 

If you’d like more information about going paperless by implementing a bar-coding system, contact us.  Additional ways to approach efficient warehousing will be covered in upcoming issues of Success. anabole steroide kaufen

Posted in April 2011, Newsletter, Warehouse Management Systems (WMS) | Tagged , , , | Leave a comment

Axis Global Partners Cleans Up Sterling Park District’s System

The Sterling Park District, committed to maintaining and developing a creative and efficient park, recreation, and natural resource system, plays a crucial role in the well-being of the surrounding community.  Its five facilities and fifteen parks provide the public with a safe and beautiful place to live, work, and play. The Duis Recreation Center, which offers an indoor pool and gymnastics area, and the Westwood Fitness & Sports Center, the district’s largest facility containing indoor and outdoor courts, remain the recreation staples in Sterling, Illinois.

Leveling the Playing Field with a New Software Provider
An expansive territory such as that of the Sterling Park District’s requires an extensive and accurate administrative system to manage its employees, facilities, and activities. Sage ERP Accpac provided Sterling with the necessary capabilities; however, Sterling’s previous software provider did not equip them with the necessary tools to run the program efficiently.

“Our biggest concern was having a solution provider that could help us become more efficient and someone who understood nonprofit accounting,” comments Jana Jacobs, Business Manager for Sterling. “We were having problems getting the right financial reports as our previous solution provider did not understand the needs of a nonprofit and how to use our system to meet our specific reporting requirements. We had never been given the keys to our own software and were forced to rely solely on our previous consultant to run it.”

Structural Improvements Bring Efficiency
Sterling set out on a search for a new solution provider and was referred to Axis Global Partners by a colleague they trusted within the software industry. Impressed with Axis’ knowledge of fund accounting and Sage ERP Accpac, Sterling engaged Axis. “The overall goal was to educate Sterling on how they could best use their system”, comments Dave Yurik, Solution Specialist of Axis Global Partners.

“We wanted to teach them as much as they wanted to learn so they could be self-sufficient.”  Tony Chiodo, Partner at Axis Global Partners adds, “Our service philosophy is to empower our clients, and with Sterling it was no different. We provided training on each process, enabling them to manage and operate their system independently.”

Axis demonstrated to Sterling how to import GL entries from their specialized revenue system, saving a substantial amount of time and reducing data-entry errors. Axis also trained the Sterling team how to maintain and create their financial reports specific to nonprofits in order to comply the applicable Federal and State reporting standards they are required to meet. This also allowed them to analyze their business in a more timely manner. “Axis continually allows us to be more efficient because of their knowledge transfer of not only our system but our nonprofit requirements,” comments Jana. “Working with them has allowed us to focus more on our organization.”

Through the implementation of new products recommended by Axis, including an account code change utility and the implementation of direct deposit system, Sterling realized a significant savings of time and money.

Another significant improvement to Sterling’s system was the implementation and integration of the Sierra Workforce Solution. Tony explains, “Sterling Park District was working with an antiquated time clock system for multiple locations, which created a lot of manual effort in order to capture time and process payroll. With Sierra, we were able to connect all their separate locations with an integrated time clock system that further integrated with Sage ERP Accpac’s payroll module.”

Jana comments, “Axis exceeded our expectations when implementing the time clock system for us. From understanding our business requirements, through an effective system design, to a smooth and quick implementation, Axis delivered superior service. As a result we reduced the amount of time spent on payroll processing by four work days per month, which is a huge savings!”

The Process Achieves Lasting Results
Sterling is grateful for Axis’ expertise and dedication to its clients. Axis’ thorough attention and support resulted in helping Sterling maintain a more efficient and reliable system. Due to the time and money saved through Axis’ work, Sterling is now able to focus on more pressing matters within the organization. Jana praises Axis for their standout service by saying, “The customer service is just wonderful. Their attention to detail, responsiveness and solid understanding of our organizational needs is impressive and we are so thankful to have found them.”

Posted in April 2011, News, Newsletter | Tagged , , , , , | Leave a comment

Have You Registered For Sage Summit Yet?

No matter how long you’ve been using your Sage solution, you can do more and you can learn more. That’s what Sage Summit is all about. It’s the annual conference for Sage customers, taking place July 12-15, 2011 on the banks of the Potomac outside Washington, DC.

Sage Summit is packed with a wealth of content that will enable you to gain a more complete understanding of your Sage solution’s capabilities and how to use and apply them. This is an event that starts delivering value from the moment you arrive. Key takeaways include:

  • Concrete knowledge and skills to help take full advantage of your Sage solutions
  • Valuable information and real-world experiences from other Sage software users
  • Expert answers to specific product questions you’ve been wrestling with
  • Trends, insight, and guidance from thought leaders in your industry
  • Product roadmaps highlighting new features and enhancements

Save $200 off your registration.

Axis Global Partners is pleased to offer our clients a special discount code, which you can use to save $200 on your Sage Summit 2011 registration. Enter PTOC10 when you are prompted for a discount code. Then enter Axis Global Partners when asked to provide your business partner company name. (Please note: Code may not be combined with other discounts or promotions.)

If your organization is committed to improving productivity and getting more out of your Sage solution, make a point to send at least one of your employees to Sage Summit. It’s the only event where you can become part of the Sage community by connecting with and learning from fellow software users, product experts, and support analysts—all under one roof.

Visit www.SageSummit.com for complete conference details. where to get steroids

Posted in April 2011, Customer Relations Management (CRM), News, Newsletter | Tagged , | Leave a comment

Tips & Tricks Tutorials

Video tips, tricks and tutorials help you become more productive with your Sage Accpac ERP and SageCRM systems. Featured this month:

View our Entire
Video Learning Library
Adobe Flash Player is required
Posted in April 2011, CRM Videos, Customer Relations Management (CRM), Enterprise Resource Planning (ERP), ERP Videos, Newsletter, Tips & Tricks Videos | Tagged , , , , , , , | Leave a comment