Customer Relationship Management (CRM) software helps businesses drive growth by fully integrating the efforts of sales, marketing, and customer service in order to create a consistent and satisfactory relationship with prospects and customers. CRM increases the effectiveness of marketing campaigns, automates the sales process, and improves the customer support experience. It also provides a concrete set of metrics to help management measure sales and marketing activity against growth targets.

CRM is about understanding the buying habits and preferences of your customers and prospects, so you can:

Attract the interest of lucrative new customers and close more deals.
Strengthen customer relationships so that they buy from your company again and again.
Provide value-added services that are difficult for competitors to duplicate.
Improve product and service delivery processes so that it’s easy to do business with you.
Increase your staff’s awareness of customer needs.
Reduce customer frustration by customizing messages to their needs and preferences.

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