Over 12 months ago, AXIS set out to help their clients deploy successful CRM implementations. “We were aware of the numerous research studies that yielded CRM implementation project failure rates ranging between 50 to 60%”, stated Manny Buigas, CEO. The good news was that these same studies revealed that the adoption of CRM best practices resulted in outstanding return on investment (ROI) rates of 100% to 500%, with payback periods of a year. We made increasing our clients’ CRM implementation success rates a priority. We understood that to accomplish this goal, we needed to bridge the gap between technology and our clients’ knowledge and readiness to deploy their solutions.
Based on numerous meetings with industry experts, we understood that to accomplish this goal, we needed to teach and empower our clients and consultants by designing a CRM strategy that was closely aligned with business strategies. This one of a kind program was designed in collaboration with the Department of Marketing at the College of Business Administration at Florida International University (FIU) and Dr. Nancy Rauseo. This program combines real world expertise from CRM professionals and academic excellence from an accredited (AACSB) public research university.
We are proud to say that this dream has become a reality. The first group of certified CRM experts recently completed the online certification program. Here are excerpts of what some had to say about their experiences with the training program:
“It was a great course! It has cemented my perception of customer service. Furthermore, it has given me new insights into business processes, the visions that drive them and their link to long term profitability along with techniques, tools and valuable sources of reference for assessing, analyzing and preparing any organization to improve its profitability by adopting and implementing a customer centric strategy. It is my intention to develop a strategy for my company (electric utility) that can serve as a benchmark for similar utilities in the Caribbean.
Dominica Electricity Services Company LTD
“Finally someone takes CRM beyond permutations of contact management and provides an in-depth study of the full scope of CRM! With an excellent blend of academic foundation, hands-on insight, and ready-to-use tools and templates, this course is a must for anyone who is serious about developing a successful CRM strategy.”
“The content was extremely diverse and comprehensive. Also, you took all the pain in compiling the tools and additional reading links. I can appreciate the quality since I was a faculty in pathology and a Fellow in Molecular Medicine. Those with academic background can better understand and more readily evaluate the depth and extend of the curriculum. Additionally, you provided tools, exercise and games increasing the value of the course. All in all, it was extremely fulfilling experience to complete this course and it was a great learning experience too.”
Shashank Heda, M.D.
We are happy to announce that this online certification training course is now available any time. Register to start your CRM journey today! Whether you are local, out of state or in another country, this program can benefit you. Your total investment for the program is $1,895. This fee includes
- Maximum flexibility – CRM On-Line classes are now “open enrollment”. Sign up at your leisure and have 120 days in which to complete the curriculum.
- Unlimited access to the course site for up to 120 days after the start date
- Online facilitation & consultation for up to 120 days after the start date
- Access to all printable materials, and more
For more information, please contact us at firstname.lastname@example.org.