Tag Archives: business metrics

Understanding Business Intelligence

In today’s fast-paced market, those companies that can create competitive advantages and superior strategies will leave their slower competitors behind. Even though today’s technologies allow organizations to create and access massive volumes of data, management normally struggles with what the … Continue reading

Posted in July 2007, Newsletter | Tagged , , , , | Leave a comment

Back to Basics: What Exactly is CRM? April 2007 By Dr. Nancy Rauseo

Search the term ‘CRM’ on the Internet and you’ll get millions of hits, with about 98% of them being software or technology related. Consider that about 50 to 60% of CRM software implementations have been considered huge challenges, and in … Continue reading

Posted in April 2007, Newsletter | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Measuring CRM’s Bottom Line Impact – Part 1 By Dr. Nancy Rauseo

Sometimes the most challenging part of implementing CRM is selling it internally to your company’s management and to the employees that will end up living and breathing CRM. Regardless of a company’s size, you will likely need to quantify the … Continue reading

Posted in March 2007, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Increasing Sales Through Knowledge Management – Part 2 January 2007 By Dr. Nancy Rauseo

In our last article, we addressed the question of what a salesperson can do to become an exceptional knowledge professional and increase revenues. Our focus was on becoming a sales knowledge professional. In this article, we will focus on how … Continue reading

Posted in January 2007, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Analyzing Performance in Your Business – Wise Up To Business Intelligence

Mid-market companies have moved well past automating their accounting processes and have increasingly focused more attention on automating and streamlining operational processes. The reason is clear; operational efficiency drives costs out of the business, can improve customer service, increase productive … Continue reading

Posted in Newsletter, November 2006 | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Can Your Company Benefit from an HR Strategic Partner?

Job Duties of traditional HR managers and personnel have included writing job descriptions, recruiting, new employee orientation and management of personnel files, among others. Today’s HR managers are being asked to become strategic partners in their organizations by justifying their … Continue reading

Posted in Newsletter, September 2006 | Tagged , , , , , , , , , | Leave a comment

The Successful Execution of CRM: Part 1 July 2006 By Dr. Nancy Rauseo

This is the first of a series of articles focused on the execution of CRM, directed primarily to software resellers, vendors, and consultants. The majority of you may view your role in CRM as a provider of CRM technology and … Continue reading

Posted in July 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Best Practices in CRM Maintaining Customer Intelligence By Dr. Nancy Rauseo

Customer intelligence is the application of customer knowledge. It is a company’s ability to effectively utilize what it continuously learns about a customer. A company must first identify and then capture customer intelligence. Once your company has done so, the … Continue reading

Posted in May 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The SMB Advantage in CRM

The CRM literature is filled with stories of companies that have failed to implement CRM technology successfully. But have you ever stopped and wondered what types of organizations are more prone to this failure? The purpose of this article is … Continue reading

Posted in March 2006, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Financial Impact of CRM: The Real Story (Part 2)

This article is the second of a series of articles focusing on the financial impact of CRM on an organization. The article centers on the CRM benefits associated with increased revenues. We will also highlight a few best practices related … Continue reading

Posted in December 2005, Newsletter | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment