Sage Details Rebranding Roadmap

As announced in July during Sage Summit, the majority of Sage’s product names such as Accpac, Timberline, and even Peachtree will soon become a memory as major rebranding efforts will result in much of the software becoming the company name and a number.

Across Europe the Sage brand is widely known, and its products all have the Sage brand followed by a number. The company’s goal is to have North American products more in line with the rest of Sage, solidifying the company’s identity among its customers.

Product name changes in North America are expected to begin as early as April 2012 and will continue throughout the year.  Changes include:

• Sage ERP Accpac > Sage 300 ERP
• Sage Abra HRMS > Sage HRMS
• SageCRM > Sage CRM

This only affects the name of the products and nothing else, so the great Sage solution you use now will simply have a new name.