Customer relationship management (CRM) systems are commonly known in the business world, yet small businesses have been slower at deploying CRM solutions than predicted. Despite the hold-up, many companies are beginning to realize the enormous potential of CRM and are starting to make the CRM investment.
CRM systems utilize software to improve customer experience and identify the most effective marketing strategies. For this reason, many companies are turning to CRM instead of traditional marketing software. In addition to its relatively easy deployment, CRM offers businesses the following advantages:
- Improved customer service
CRM solutions track customers’ sales histories – from purchases to coupons to returns – allowing companies to create comprehensive, individual profiles.
- Call center effectiveness
Employees now have access to consumer history at their disposal.
- Identify efficient sales practices
CRM systems help companies identify which products or markets are most popular, or which are trending in positive (or negative) directions.
- Marketing and sales management
Companies can organize features such as contacts, assignments and email.
- Increased revenue
When used effectively, CRM systems have reportedly helped businesses increase profits.
With the upcoming holiday season and current economy, now might be a good time for small-to-medium-sized businesses to look into updating and implementing CRM software to maximize revenue and efficiency.
To learn more about the advantages CRM can bring to your company, download our whitepaper, Accelerate Out of the Downturn with SageCRM.