In a recent article on the Wall Street Journal’s MarketWatch.com, Nucleus Research finds that The CRM investment is worth it even on second-, third-, and fourth-generation investments. Their research found that Customer Relationship Management (CRM) applications deliver a high return on investment (ROI), averaging $5.60 for every dollar spent. It also found that further investment throughout its life-cycle and deploying secondary applications greatly increases the ROI. With employee productivity increased, improved business forecasting and an increase in sales, investing in CRM is a smart business strategy.
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